Pacific Jewish Center | Rabbi » Knitting Factory http://finkorswim.com The Rabbi on the Beach at the Shul on the Beach Fri, 10 Feb 2012 21:50:53 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 The Rabbi on the Beach at the Shul on the Beach Pacific Jewish Center | Rabbi clean Pacific Jewish Center | Rabbi thefinks@gmail.com thefinks@gmail.com (Pacific Jewish Center | Rabbi) The Rabbi on the Beach at the Shul on the Beach Jewish, Judaism, Class, Shiur, Torah, Fink, Pacific Jewish Center, Rabbi Pacific Jewish Center | Rabbi » Knitting Factory http://finkorswim.com/wp-content/plugins/powerpress/rss_default.jpg http://finkorswim.com Matisyahu, NBC and The Olympic Winter Games Make A Great Team http://finkorswim.com/2009/11/04/matisyahu-nbc-and-the-olympic-winter-games-make-a-great-team/ http://finkorswim.com/2009/11/04/matisyahu-nbc-and-the-olympic-winter-games-make-a-great-team/#comments Wed, 04 Nov 2009 23:25:57 +0000 rabbifink http://finkorswim.com/?p=1635 Related posts:
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Matisyahu-One_DayI first heard of Matisyahu while working as a Campus Rabbi at USC. The Jewish students on campus were really into his music (this was ~5 years ago) and some of my students invited me to join them at a Matisyahu concert.

He was performing at the Knitting Factory in Hollywood which was right near my home. I went and it was really cool. The music was great, the message was equally wholesome and the connection that I got to build with my students was profound.

I liked it enough that I took my wife to a Matisyahu show at the American Jewish University a few weeks later. It was a bad venue for a concert. It was more like a movie theater than the right venue for a reggae concert. Still, we enjoyed the music.

I knew that Matisyahu had made it, when I was listening to my then favorite sports radio show, “The Loose Canons” on AM 570 in Los Angeles (oh how I miss those guys…) and they played Chop ‘em Down as their bumper music. That was an epiphany for me. At that point, Matisyahu has “made it” in my books.

If that wasn’t sufficient proof that Matisyahu had “made it”, I received another clue a few weeks ago. I was playing the NBA 2K10 video game and the background music was… Matisyahu!

I found a video of the NBA 2K10 playlist so you can see for yourself.

I thought that was pretty cool.

But today around the blogosphere and on Twitter the latest Matisyahu news is regarding the new NBC advertisement for the 2010 Vancouver Winter Olympics.

This is, by far, the best exposure that Matisyahu has seen in the public eye. The commercial is perfect. The content, the timing of the cuts, the slow – motion, the music and the message are woven together to create a really perfect ad. The emotion that the 30 second spot exudes are exactly what NBC wants you to feel.

I like NBC as a network and I hope that they can mount a comeback and become relevant again. This ad is a great start.

I am sure Matisyahu is proud to be part of such a great ad. I am proud to share it with you.

Related posts:

  1. Improv Everyone Will Make You LOL (Again)
  2. Happy Birthday Tetris
  3. Klezmer on the Beach Concert Was a Great Success
  4. Television Ad for Call of Duty: Black Ops – Controversial or Just Great?
  5. Let’s Get a Little Political: Should the Federal Government Be Sponsoring a Nascar Team?

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