Why Blogging Is Good

by rabbifink on August 17, 2010 · 4 comments

On Twitter, someone (HT below) linked to this Verizon ad. I confess to never seeing the ad on TV but I commend Verizon for putting their ads on YouTube. Sometimes ads are art. This is one of those times.

I also admit to using Verizon for absolutely zero services. I don’t like them very much, I think their logo is dated, their name is weird and their customer service is deplorable. But I know a good ad when I see one.

Do I think this ad translates into sales? Probably not.

It remains an excellent piece of art.

Before Web 2.0 (user created content on the web) the public were consumers and not producers of content. That meant that a very select group of advantaged people became the voice of the people. Their opinions were the only opinions that mattered. This goes contrary to the American spirit of “We the People”.

That has all changed. The people have a voice. That voice is important (and can be disconcerting when we lose it, see: Your Unique Voice and A Kafkaesque Experience). YouTube, Twitter, Facebook, (which will become YouTwitFace in the year 3000) Blogging and commenting are the voice of the people. It is an almost completely democratic universe. If your content is good, people will read it or watch or discuss it. It’s a win for everyone.

If you don’t get it – watch the ad.

This ad gets it.

HT: HannabiNYC

Related posts:

  1. Onymous Blogging
  2. Short Post About a Long (and very good) Article
  3. Reputation Obsession: Taking Tov Shem M’Shemen Tov – A Good Name is Better Than Good Oil – to the Next Level

Tagged as: ads, facebook, twitter, Verizon, video, youtube

  • http://holyhyrax.blogspot.com Holy Hyrax

    >If your content is good, people will read it or watch or discuss it.

    I think if your content is crap, people will also read, watch discuss and actually believe it. I think web 2.0 is great. But I also wander what if any, or its drawbacks. Problem I see, and perhaps its not so much a problem with web 2.0 , as much as its a problem with the digital age, is that non-issues are issues. The private sphere of man and the mistakes that a man partakes in his private sphere are now in the public sphere for others to judge. Information is taken out of context and misused. Good research is sacrificed for expediency. The right to someone’s opinion is really taken advantage of to the point that stupid opinions are literally everywhere and people reading take it as fact.

    Oh well.

  • Izzy

    The irony of this is that Verizon does not support net neutrality for wireless networks. Basically, they want to “rule the air,” the message in that ad notwithstanding.

  • http://finkorswim.com rabbifink

    All good points.

    This was a post about what is good about it. Like everything in this world, there are positives and negatives…

  • http://finkorswim.com rabbifink

    :)

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